About Us

Two guys. One idea. A mission to change the world — one word at a time.

It started with a simple conversation — two cousins talking about how divided, angry, and overwhelmed the world had become. Everywhere we looked, there was pain, injustice, hate, fear, and noise. We didn’t want to sit back and complain about it. We wanted to do something. Something creative. Something universal. Something that could speak louder than words — but fit on a single shirt.

That’s when the idea hit: Delete.

It was bold, simple, and instantly understood. The same key we use to remove mistakes on a screen could become a symbol for removing the real ones in life — Delete Hate. Delete Racism. Delete Fear. Delete Domestic Violence. Delete Your Sins.

From that moment, Delete became more than a brand. It became a movement. A universal message for everyone who believes the world can be better — and that change starts with each of us.

We’re just two guys with big hearts, a creative spark, and the belief that messages deserve to be worn. Together, we design clothing that stands for hope, unity, and courage — because sometimes, the best way to say something is to wear it proudly.

So join us.

Spread the message.

Good vibes stay. The rest gets deleted